Value in Marketing : Retrospective and Perspective Stance
Book Details
Format
Paperback / Softback
Book Series
Routledge Frontiers in the Development of International Business, Management and Marketing
ISBN-10
1032084626
ISBN-13
9781032084626
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2021
Print length
228 Pages
Weight
334 grams
Dimensions
15.10 x 22.80 x 1.70 cms
Ksh 8,450.00
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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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