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Values-based Service for Sustainable Business

By: Sweden) Edvardsson Bo (Karlstad University (Author) , Sweden) Enquist Bo (Karlstad University (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780415620390

Publisher: Taylor & Francis Ltd

Publication Date: Mar 4th, 2011

Weight: 194 grams

Dimension: 13.70 x 21.50 x 1.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

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