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Values, Lifestyles, and Psychographics

By: USA) Kahle Lynn R. (University of Oregon (Author) , Larry Chiagouris (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805814965

Publisher: Taylor & Francis Inc

Publication Date: Apr 1st, 1997

Dimension: 22.90 x 15.20 x 70.30 cms

Category: Behavioural theory (Behaviourism)

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A collection that features papers presented at the annual Advertising and Consumer Psychology Conference.The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology.

Get Values, Lifestyles, and Psychographics by Lynn R. (University of Oregon, USA) Kahle at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit