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Variable Quality in Consumer Theory

By: W.M. Wadman (Author)

Manufacture on Demand

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9780765604644

Publisher: Taylor & Francis Ltd

Publication Date: Aug 31st, 1999

Dimension: 25.40 x 17.80 x 45.30 cms

Category: Consumerism

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An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.

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