Variable Quality in Consumer Theory : Towards a Dynamic Microeconomic Theory of the Consumer
by
W.M. Wadman
Book Details
Format
Paperback / Softback
ISBN-10
0765604655
ISBN-13
9780765604651
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2000
Print length
324 Pages
Weight
612 grams
Product Classification:
ConsumerismMicroeconomicsSales & marketing
Ksh 9,000.00
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An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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