Video Economics
Book Details
Format
Hardback or Cased Book
ISBN-10
0674937163
ISBN-13
9780674937161
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 1992
Print length
384 Pages
Weight
726 grams
Product Classification:
Communication studiesRadio & television industry
Ksh 15,450.00
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Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.
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