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Video Economics

By: Bruce M. Owen (Author) , Steven Wildman (Author)

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Ksh 18,700.00

Format: Hardback or Cased Book

ISBN-13: 9780674937161

Publisher: Harvard University Press

Publication Date: Apr 1st, 1992

Dimension: 23.50 x 15.60 x 72.60 cms

Category: Communication studies

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Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.

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