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Viral Discourse
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Viral Discourse

Book Details

Format Paperback / Softback
ISBN-10 1108986625
ISBN-13 9781108986625
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 11th, 2021
Print length 75 Pages
Weight 172 grams
Dimensions 15.20 x 22.90 x 0.90 cms
Product Classification: Semantics, discourse analysis, etc
Ksh 3,250.00
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This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus.
This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, ''real-world'' problem, and how discourse analysis can contribute to formulating ''real-world'' solutions to the problem.

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