Virtual Selling : Going Beyond the Automated Sales Force to Achieve Total Sales Quality
Book Details
Format
Paperback / Softback
ISBN-10
0743236491
ISBN-13
9780743236492
Publisher
Simon & Schuster
Imprint
The Free Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 15th, 2002
Print length
256 Pages
Weight
381 grams
Dimensions
22.90 x 15.20 x 1.40 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketing
Ksh 3,250.00
Manufactured on Demand
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In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative.
According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.
According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.
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