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Virtual Social Identity and Consumer Behavior

By: Natalie T. Wood (Author) , Michael R. Solomon (Author)

Manufacture on Demand

Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780765623959

Publisher: Taylor & Francis Ltd

Publication Date: Oct 15th, 2009

Dimension: 22.90 x 15.20 x 43.00 cms

Category: Consumerism

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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Get Virtual Social Identity and Consumer Behavior by Natalie T. Wood at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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