Visionary Pricing : Reflections and Advances in Honor of Dan Nimer
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1780529961
ISBN-13
9781780529967
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2012
Print length
392 Pages
Weight
690 grams
Dimensions
23.00 x 15.80 x 3.50 cms
Product Classification:
Purchasing & supply management
Ksh 17,800.00
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Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
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