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Visionary Pricing

By: Gerald E. Smith (Author) , Arch G. Woodside (Author)

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Ksh 22,550.00

Format: Hardback or Cased Book

ISBN-13: 9781780529967

Publisher: Emerald Publishing Limited

Publication Date: Nov 29th, 2012

Weight: 690 grams

Dimension: 23.00 x 15.80 x 3.50 cms

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Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.

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