Visual Coexistence : Informationdesign and Typography in the Intercultural Field
Book Details
Format
Paperback / Softback
ISBN-10
3037786132
ISBN-13
9783037786130
Publisher
Lars Muller Publishers
Imprint
Lars Muller Publishers
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jun 4th, 2020
Print length
312 Pages
Weight
788 grams
Dimensions
16.60 x 24.20 x 2.80 cms
Product Classification:
Graphic designTypography & lettering
Ksh 4,850.00
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Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction.The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.
Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.
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