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Visual Communication : Understanding Images in Media Culture

By: (Author) Giorgia Aiello , (Author) Katy Parry

Manufactured on Demand
Delivery in 35 days

Ksh 22,500.00

Format: Hardback or Cased Book

ISBN-10: 1412962234

ISBN-13: 9781412962230

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 2nd, 2019

Print length: 312 Pages

Weight: 790 grams

Product Classification: Communication studies
Media studies

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A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
  • Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

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