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Visual Journalism

By: (Author) David Machin , (Author) Lydia Polzer

Manufactured on Demand
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Ksh 5,400.00

Format: Paperback / Softback

ISBN-10: 0230360211

ISBN-13: 9780230360211

Series: Journalism

Publisher: Bloomsbury Publishing PLC

Imprint: Red Globe Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 20th, 2015

Print length: 196 Pages

Weight: 258 grams

Dimensions (height x width x thickness): 14.00 x 21.60 x 1.10 cms

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A critical and up-to-date overview of visual journalism that combines academic theory with the experiences of practitioners working in the field, drawing on a diverse range of media examples, in order to analyse the significance of appearance and branding in the digital age.

The digital age has revolutionised the look of journalism, be it online or in print. The subsequent shift to multi-media and multi-platform publishing arguably makes visual appearance and branding more important than ever. Yet visual journalism remains a relatively under-theorised and under-researched field.

Visual Journalism presents a unique, critical investigation into this area. Combining theory and practice, the chapters integrate the experiences of practitioners working in photography, visual design and set design, including insights into how they work and the changing environments they find themselves in, with an innovative theory of visual communication – multimodality – that enables the text to break down and analyse the key elements and patterns of visual design.

In exploring visual journalism from these two angles, and across a range of contemporary media platforms, the text evaluates the extent to which visual communication comprises a significant part of what content means to audiences. As such, the book is an invaluable resource for students of journalism, media studies and photography, as well as for practising designers and journalists.


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