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Visual Marketing
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Visual Marketing : A Practical Guide to the Science of Branding & Retailing

Book Details

Format Paperback / Softback
ISBN-10 103273132X
ISBN-13 9781032731322
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 27th, 2025
Print length 170 Pages
Weight 254 grams
Dimensions 23.30 x 15.60 x 1.20 cms
Ksh 7,900.00
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Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.


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