Visual Marketing : A Practical Guide to the Science of Branding & Retailing

Name: Visual Marketing
Brand: Taylor & Francis Ltd
SKU: 9781032731346
Price: 30950 KES
Availability: OutOfStock
ISBN: 9781032731346

by Barbara E. Kahn , Elizabeth N. Johnson

Book Details

Format Hardback

ISBN-10 1032731346

ISBN-13 9781032731346

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 27th, 2025

Print length 170 Pages

Weight 400 grams

Product Classification: Economics, finance, business & management Economics, Finance, Business and Management Sales & marketing Sales and marketing Market research

KSh 30,950.00

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Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Get Visual Marketing by Barbara E. Kahn, Elizabeth N. Johnson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 170 pages.