Book Details
Format
Paperback / Softback
Book Series
Visual Communication
ISBN-10
1433122227
ISBN-13
9781433122224
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 23rd, 2014
Print length
198 Pages
Weight
304 grams
Dimensions
15.20 x 22.60 x 1.40 cms
Product Classification:
Public speaking guidesCommunication studiesSociety & culture: generalCorporate governance
Ksh 5,500.00
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Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language.»
In an increasingly global society, the ability to identify a cultures visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns a «pattern language» by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.
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