Visualizing Culture : Analyzing the Cultural Aesthetics of the Web

Name: Visualizing Culture
Brand: Peter Lang Publishing Inc
SKU: 9781433122224
Price: 5500 KES
Availability: OutOfStock
ISBN: 9781433122224

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by Roxanne M. O'Connell

Book Details

Format Paperback / softback

Book Series Visual Communication

ISBN-10 1433122227

ISBN-13 9781433122224

Edition New

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Dec 23rd, 2014

Print length 198 Pages

Weight 304 grams

Dimensions 15.20 x 22.60 x 1.40 cms

Product Classification: Public speaking guides Speaking in public: advice and guides Communication studies Society and culture: general Society & culture: general Corporate governance Corporate governance: role and responsibilities of boards and directors

KSh 5,500.00

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Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language.»

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Get Visualizing Culture by Roxanne M. O'Connell at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 198 pages.