Book Details
Format
Paperback / Softback
ISBN-10
3031182170
ISBN-13
9783031182174
Edition
Second Edition 2023
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 23rd, 2024
Print length
300 Pages
Product Classification:
Business strategySales & marketing
Ksh 25,200.00
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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
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