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Visualizing Taste : How Business Changed the Look of What You Eat

By: (Author) Ai Hisano

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Ksh 6,850.00

Format: Hardback or Cased Book

ISBN-10: 0674983890

ISBN-13: 9780674983892

Series: Harvard Studies in Business History

Publisher: Harvard University Press

Imprint: Harvard University Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Nov 19th, 2019

Print length: 336 Pages

Weight: 544 grams

Dimensions (height x width x thickness): 21.60 x 13.80 x 2.70 cms

Product Classification: History of the Americas
Economic history
Manufacturing industries

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Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”

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