Visualizing Taste : How Business Changed the Look of What You Eat
by
Ai Hisano
Book Details
Format
Hardback or Cased Book
Book Series
Harvard Studies in Business History
ISBN-10
0674983890
ISBN-13
9780674983892
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 19th, 2019
Print length
336 Pages
Weight
544 grams
Dimensions
21.60 x 13.80 x 2.70 cms
Product Classification:
History of the AmericasEconomic historyManufacturing industries
Ksh 6,850.00
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Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”
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