VIVA MAC : AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics
Book Details
Format
Paperback / Softback
ISBN-10
148752028X
ISBN-13
9781487520281
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Apr 18th, 2019
Print length
277 Pages
Weight
474 grams
Dimensions
15.10 x 22.70 x 2.00 cms
Product Classification:
Media studiesTV & societyAdvertising & society
Ksh 4,450.00
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This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.
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