Vulcans, Earthlings and Marketing ROI : Getting Finance, Marketing and Advertising Onto the Same Planet
Book Details
Format
Paperback / Softback
ISBN-10
1554580315
ISBN-13
9781554580316
Publisher
Wilfrid Laurier University Press
Imprint
Wilfrid Laurier University Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Dec 30th, 2007
Print length
174 Pages
Weight
272 grams
Dimensions
22.70 x 15.40 x 1.10 cms
Product Classification:
Business & management
Ksh 5,200.00
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Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.
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