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W.D. & H.O. Wills and the development of the UK tobacco Industry
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W.D. & H.O. Wills and the development of the UK tobacco Industry : 1786-1965

Book Details

Format Hardback or Cased Book
Book Series Economic History
ISBN-10 0415377994
ISBN-13 9780415377997
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 3rd, 2005
Print length 552 Pages
Weight 926 grams
Product Classification: Economic history
Ksh 38,550.00
Werezi Extended Catalogue 0 in stock

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This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company.

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.

Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm''s development in the light of general aspects of business history.

This major study was first published in 1973.


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