Watch Spotting: The Collectors

The watch collections of 30 celebrities, from Jay-Z, Ed Sheeran and Tyler the Creator to Serena Williams, Andy Warhol and Lewis Hamilton. Illustrates what makes watch collecting so compelling, and why timepieces symbolise more than just timekeeping.

Through the collections of 30 celebrities, Watch Spotting: The Collectors sets out to illustrate what makes watch collecting so compelling and why timepieces symbolize more than just timekeeping.

The intricate mechanics, precision and artistry behind high-end watches have long been appreciated by collectors, but in more recent times watches have become cultural icons. Symbolizing luxury, wealth and success, timepieces now play a key role in pop culture with celebrities like Pharrell Williams and Rihanna elevating watches through endorsements, and rappers like Jay-Z and Drake flaunting high-end watches such as Patek Philippe, Audemars Piguet and Rolex in their lyrics and public appearances, turning them into status symbols. Through the collections of 30 celebrities, chosen by Toronto-based watch writer Rhonda Riche, Watch Spotting: The Collectors sets out to illustrate what makes watch collecting so compelling and why timepieces have come to symbolize more than just timekeeping. With its marriage to pop culture, watch collecting has brought timepieces into mainstream consciousness in a fresh and bold way, making these wearable works of art more popular than ever.