We Too Can Prosper : The Promise of Productivity

First published in 1953, We Too Can Prosper is the outcome of a unique collaboration between Mr. Graham Hutton, the author, Mr. Geoffrey Crowther, his friend and fellow economist, and a panel of experts nominated by the employers’ organisations and trade unions represented on the British Productivity Council. The Council invited the author and Mr. Crowther, as independent economists, to bring together the experience of the 66 Productivity Teams which visited America since 1949 and combine it with their own expert knowledge of economic conditions on both sides of the Atlantic, to throw light on Britain’s industrial future.

The book covers an enormous range of subjects: from education to mechanisation, from consumers’ habits to advertising, and from the rate of installing capital equipment to the roles of government, competition and ‘bigness in business.’ Painstakingly, simply and logically, the book shows that if the British people want to overcome recurrent economic crises and raise their standards of life, they can do so quickly, provided they organise to do so. This book will be of interest to students of economics, economic history and development.