Weaponized Marketing : Defeating Islamic Jihad with Marketing That Built the World's Top Brands
Book Details
Format
Paperback / Softback
ISBN-10
1538137542
ISBN-13
9781538137543
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 29th, 2020
Print length
168 Pages
Weight
308 grams
Dimensions
17.80 x 25.30 x 1.50 cms
Product Classification:
Warfare & defenceInternational businessSales & marketing
Ksh 5,400.00
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.
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