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Weaponized Marketing

By: Lisa Merriam (Author) , Milton Kotler (Author)

1 in stock

Ksh 5,850.00

Format: Paperback or Softback

ISBN-13: 9781538137543

Publisher: Rowman & Littlefield

Publication Date: Jul 1st, 2020

Weight: 308 grams

Dimension: 17.80 x 25.30 x 1.50 cms

Category: WARFARE & DEFENCE

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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.

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