Web Analytics Strategies for Information Professionals : A LITA Guide

Name: Web Analytics Strategies for Information Professionals
Brand: Association of College & Research Libraries
SKU: 9781555708979
Price: 13050 KES
Availability: InStock
ISBN: 9781555708979

by Nina McHale , Tabatha Farney

Book Details

Format Paperback / softback

Book Series Lita Guides

ISBN-10 1555708978

ISBN-13 9781555708979

Publisher Association of College & Research Libraries

Imprint Association of College & Research Libraries

Country of Manufacture US

Country of Publication GB

Publication Date Apr 30th, 2013

Print length 200 Pages

Weight 334 grams

Dimensions 15.40 x 22.80 x 1.60 cms

Product Classification: Library & information sciences Library and information sciences / Museology

KSh 13,050.00

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Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:

Eight examples of semi-custom and custom reporting
Four case studies showing project-specific applications
Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Get Web Analytics Strategies for Information Professionals by Nina McHale, Tabatha Farney at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Association of College & Research Libraries and it has 200 pages.