Web Survey Methodology

Name: Web Survey Methodology
Brand: SAGE Publications Ltd
SKU: 9780857028600
Price: 25200 KES
Availability: OutOfStock
ISBN: 9780857028600

by Katja Lozar Manfreda , Mario Callegaro , Vasja Vehovar

Book Details

Format Hardback

Book Series Research Methods for Social Scientists

ISBN-10 085702860X

ISBN-13 9780857028600

Publisher SAGE Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date May 21st, 2015

Print length 344 Pages

Weight 756 grams

Dimensions 25.10 x 17.70 x 2.50 cms

Product Classification: Research methods / methodology Research methods: general

KSh 25,200.00

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Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Get Web Survey Methodology by Katja Lozar Manfreda, Mario Callegaro at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has 344 pages.