West African Women Entrepreneurs in a Glocal World

This book considers these micro-level instances of entrepreneurship, as well as cases of more established high-status entrepreneurs, to build a picture of women entrepreneurs in West African societies, and their wider role in socio-economic development.

More African women than men become entrepreneurs, with women often balancing time caring for their households with small enterprises such as setting up shops in front of their homes, renting market stalls, or setting up hairstyling businesses. This book considers these micro-level instances of entrepreneurship, as well as cases of more established high-status entrepreneurs, to build a picture of women entrepreneurs in West African societies, and their wider role in socio-economic development. Small and medium enterprises are seen as agents of change in the global south, vital for job creation and poverty reduction, but women often face barriers which hinder their entrepreneurial success, such as lack of funding, useful networks, or inhibitive gender stereotypes. This book highlights cases of gender and economic success, to demonstrate the significant potential of the female economy to generate progress and change. This book will be an important read for students and researchers of entrepreneurship, business, gender, development, and economic sociology in Africa.