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Wharton on Managing Emerging Technologies

By: George S. Day (Author) , Paul J. H. Schoemaker (Author)

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Ksh 5,600.00

Format: Paperback or Softback

ISBN-13: 9780471689393

Publisher: John Wiley & Sons Inc

Publication Date: Sep 3rd, 2004

Weight: 712 grams

Dimension: 23.50 x 15.90 x 2.50 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

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