Wharton on Managing Emerging Technologies
Book Details
Format
Paperback / Softback
ISBN-10
0471689394
ISBN-13
9780471689393
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 3rd, 2004
Print length
480 Pages
Weight
712 grams
Dimensions
23.50 x 15.90 x 2.50 cms
Product Classification:
Business & management
Ksh 5,600.00
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An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
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