What Every Engineer Should Know About Business Communication

Demonstrates how to integrate marketing strategy into various facets of engineering communication from presentations, visual aids, proposals and technical reports to e-mail and phone calls. This book also provides situational examples, which demonstrate how to use computers, graphics, and other engineering tools to communicate with engineers.

Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals‘speaking, writing, and listening the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.