What Images Really Tell Us : The Adoption of Visual Rhetoric in Graphic Design, Art and Advertising
Book Details
Format
Paperback / Softback
ISBN-10
8417656049
ISBN-13
9788417656041
Publisher
Hoaki
Imprint
Hoaki
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 2nd, 2019
Print length
288 Pages
Weight
766 grams
Dimensions
17.40 x 24.50 x 1.70 cms
Product Classification:
Graphic design
Ksh 4,500.00
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How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
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