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What Makes Your Brain Happy and Why You Should Do the Opposite

By: David Disalvo (Author)

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Ksh 3,350.00

Format: Paperback or Softback

ISBN-13: 9781616144838

Publisher: Prometheus Books

Publication Date: Nov 22nd, 2011

Weight: 432 grams

Dimension: 15.50 x 22.40 x 2.30 cms

Category: PSYCHOLOGY

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Why do we routinely choose options that don't meet our short term needs and undermine our long-term goals? Why do we insist we're right even when evidence contradicts us? Why are we prone to assigning meaning to statistically common coincidences? This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs.

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