What''s in a Name? : Advertising and the Concept of Brands
Book Details
Format
Paperback / Softback
ISBN-10
0765611120
ISBN-13
9780765611123
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2002
Print length
334 Pages
Weight
453 grams
Product Classification:
Sales & marketing managementSales and marketing managementAdvertising
Ksh 10,100.00
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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Get What''s in a Name? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
