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What's in a Name?

By: David M Jones (Author) , Jan S. Slater (Author)

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Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780765611123

Publisher: Taylor & Francis Ltd

Publication Date: Dec 31st, 2002

Dimension: 22.90 x 15.20 x 45.30 cms

Category: Sales & marketing management

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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

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