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What's the Message?
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What's the Message? : 3 steps to clear and persuasive thinking

Book Details

Format Paperback / Softback
ISBN-10 1292330058
ISBN-13 9781292330051
Publisher Pearson Education Limited
Imprint Pearson Education Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 29th, 2027
Print length 224 Pages
Product Classification: Business communication & presentation
Ksh 3,050.00
Not Yet Published 0 in stock

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Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly. 

What''s the Message? uses the Prepare-Shape-Articulate model, you''ll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, you''ll stop the information overload with fewer emails and documents and improve working relationships.


  1. Think of specific People to focus your mind
  2. Define a Purpose to know where you''re heading
  3. Plan a Process or to optimise your reflection and time
  4. Structure your ideas for simplicity and logic (slow thinking)
  5. Find Story-handles that engage us (fast thinking)
  6. Articulate to attract attention and stimulates comprehension

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