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What the Customer Wants You to Know
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What the Customer Wants You to Know : How Everybody Needs to Think Differently About Sales

Book Details

Format Paperback / Softback
ISBN-10 0141036877
ISBN-13 9780141036878
Publisher Penguin Books Ltd
Imprint Penguin Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 3rd, 2009
Print length 192 Pages
Weight 140 grams
Dimensions 13.00 x 19.60 x 1.20 cms
Product Classification: Sales & marketing
Ksh 2,350.00
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Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that''s where Charan''s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer''s businessUse this knowledge to improve your customer''s marginsShow how your product and expertise is a winning combination

Someday, every company will listen more closely to the customer. . .


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