When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media
Book Details
Format
Hardback or Cased Book
ISBN-10
0231080484
ISBN-13
9780231080484
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 29th, 1993
Print length
259 Pages
Product Classification:
Media studiesRadio & television industryPress & journalism
Ksh 21,050.00
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Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.
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