When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media
Book Details
Format
Paperback / Softback
ISBN-10
0231080492
ISBN-13
9780231080491
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 23rd, 1995
Print length
259 Pages
Product Classification:
Media studiesRadio & television industryPress & journalism
Ksh 5,400.00
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This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.
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