When Politicians Attack : Party Cohesion in the Media

Name: When Politicians Attack
Brand: Cambridge University Press
SKU: 9780521603072
Price: 5100 KES
Availability: OutOfStock
ISBN: 9780521603072

by Tim Groeling

Book Details

Format Paperback / softback

Book Series Communication, Society and Politics

ISBN-10 0521603072

ISBN-13 9780521603072

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 19th, 2010

Print length 258 Pages

Weight 410 grams

Dimensions 22.30 x 16.50 x 1.70 cms

Product Classification: Communication studies Media studies Media studies Politics & government Politics and government

KSh 5,100.00

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American party members work together to build a positive brand name in the public eye. The party brand name comes from what partisans do and what they say. This book focuses on the latter: when party members are critical of fellow partisans, what they say is both credible and damaging.

Fostering a positive brand name is the chief benefit parties provide for their members. They do this both by coordinating their activities in the legislative process and by communicating with voters. Whereas political scientists have generally focused on the former, dismissing partisan communication as cheap talk, this book argues that a party's ability to coordinate its communication has important implications for the study of politics. The macro-level institutional setting of a party's communication heavily influences that party's prospects for cohesive communication. Paradoxically, unified government presents the greatest challenge to unified communication within the president's party. As this book argues, the challenge stems primarily from two sources: the constitutional separation of powers and the intervening role of the news media.

Get When Politicians Attack by Tim Groeling at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 258 pages.