When Stereotypes Collide : Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Name: When Stereotypes Collide
Brand: Peter Lang Publishing Inc
SKU: 9780820461250
Price: 4350 KES
Availability: OutOfStock
ISBN: 9780820461250

by Ann Gordon , Jerry L. Miller

Book Details

Format Paperback / softback

Book Series Frontiers in Political Communication

ISBN-10 0820461253

ISBN-13 9780820461250

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jun 27th, 2005

Print length 150 Pages

Weight 238 grams

Dimensions 15.40 x 22.80 x 0.90 cms

Product Classification: Communication studies Gender studies: women and girls Gender studies: women Sociology & anthropology Sociology and anthropology

KSh 4,350.00

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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

Get When Stereotypes Collide by Ann Gordon, Jerry L. Miller at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 150 pages.