When Stereotypes Collide : Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
Book Details
Format
Paperback / Softback
Book Series
Frontiers in Political Communication
ISBN-10
0820461253
ISBN-13
9780820461250
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 27th, 2005
Print length
150 Pages
Weight
238 grams
Dimensions
15.40 x 22.80 x 0.90 cms
Product Classification:
Communication studiesGender studies: womenSociology & anthropology
Ksh 4,350.00
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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
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