Where is Creativity? : A Multi-disciplinary Approach
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Jim Shorthose and Neil Maycroft offer both a multi-disciplinary overview of current conceptual insights into the nature of creativity and applied research ideas which enable its concrete practice. The flow of individual creativity and innovation will be better grasped and sustained through an engagement with numerous theoretical explorations and by taking a multidisciplinary approach. The processes involved in navigating the creativity-to-innovation route and the impact which different kinds of social and institutional contexts can have upon these journeys are explored in detail.
Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the Web, and due to the effects of broad contexts of the economy and industry. It explores contemporary psychological, sociological, anthropological, economic and philosophical debates concerning creativity in an accessible way, which non-specialist and creative practitioners can appreciate, culminating in a picture of the anatomy of creativity which seeks to provide a concrete guide to the ''doing'' of creativity to complement a deeper understanding of its nature and origins.
The book will be useful for teaching staff and students; businesses and practitioners; and professionals and policy-makers working within a wide range of creative and innovation-based industries.
Get Where is Creativity? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
