Whose Space is it Anyway? : Place Branding and the Politics of Representation
New
Book Details
Format
Paperback / Softback
Book Series
Travaux interdisciplinaires et plurilingues
ISBN-10
2875745425
ISBN-13
9782875745422
Edition
New
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint
Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2024
Print length
304 Pages
Weight
397 grams
Product Classification:
Semantics, discourse analysis, etcLexicographyCommunication studiesAdvertising & society
Ksh 5,950.00
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By exploring the often hidden ideological agenda(s) of place branding, and analyzing the ways in which practitioners often marginalize, or ignore, local stakeholders on the ground, this volume of essays offers a fresh and topical perspective on an extremely important subject.
This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry’s potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.
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