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Why Business Ethics Matters
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Why Business Ethics Matters : Answers from a New Game Theory Model

1st ed. 2015

Book Details

Format Hardback or Cased Book
ISBN-10 1137430435
ISBN-13 9781137430434
Edition 1st ed. 2015
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 5th, 2015
Print length 203 Pages
Weight 416 grams
Dimensions 14.90 x 22.40 x 1.80 cms
Ksh 16,200.00
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This book links game theory to business ethics by applying the classic Four Temperaments approach to a wide range of moral emotions, and offers academics and students of game theory a perspective that covers social preferences in a nontraditional way.
If understood as a practical, phlegmatic way of solving social games, business ethics can potentially rule the world-indeed, it may already. This book links game theory to business ethics by applying the classic Four Temperaments approach to four major types of social games. Eastman suggests that our ethical nature as divided by the four temperaments (Sanguine, Phlegmatic, Choleric, and Melancholic) allows us to solve the four games, which are outlined in this text. The book offers a new perspective on the significant debate over whether ethics pays, as well as offering academics and students of business ethics and game theory a new way to understand these fields.

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