Why Can't We Make Money in Aviation?
Book Details
Format
Hardback or Cased Book
ISBN-10
0754649113
ISBN-13
9780754649113
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 20th, 2007
Print length
260 Pages
Weight
616 grams
Dimensions
23.60 x 16.40 x 2.00 cms
Product Classification:
Industry & industrial studiesAerospace & aviation technology
Ksh 27,900.00
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The failure of aviation, or at least of airlines, to produce a reasonable rate of return on investments has been a fact pondered by many at great length. This book looks at how the industry managed to survive. It details the historical performance of the industry and explores the various theories proposed to explain its lack of profitability.
Seemingly since the beginning of aviation history there has been discussion and speculation on the remarkable inability of the industry to generate profits. This is even more so the case now, when a number of the world''s airlines are bankrupt. The failure of aviation, or at least of airlines, to produce a reasonable rate of return on investments has been a fact pondered by many at great length but never satisfactorily understood. Somehow the industry seems to violate the most basic principles of economics and business. The question as to how this is the case and how the industry managed to survive, let alone actually grow and prosper so far, is the subject of this book. It details the historical performance of the industry and critically explores the various theories proposed to explain its lack of profitability. Summarizing the analysis, the book also looks to the future, combining lessons from the past and recommendations regarding the better management of airlines. In conclusion it offers a prediction on the future of the global airline industry.
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