Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Book Details
Format
Paperback / Softback
ISBN-10
1800462522
ISBN-13
9781800462526
Publisher
Troubador Publishing
Imprint
Matador
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2021
Print length
264 Pages
Weight
390 grams
Dimensions
15.60 x 23.30 x 2.30 cms
Product Classification:
Advertising
Ksh 3,600.00
Werezi Extended Catalogue
Delivery in 14 days
8 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.
‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’
Rory Sutherland, Vice Chairman, Ogilvy
Get Why Does The Pedlar Sing? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Troubador Publishing and it has pages.
