Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Book Details
Format
Paperback / softback
Book Series
The R&L Series in Mass Communication
ISBN-10
0742555453
ISBN-13
9780742555457
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2007
Print length
220 Pages
Weight
364 grams
Dimensions
22.40 x 16.10 x 1.40 cms
Product Classification:
Advertising
KSh 7,000.00
Currently unavailable
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Get Why It Sells by Marcel Danesi at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 220 pages.
Customers Who Bought This Also Bought
No Logo
KSh 2,000.00
Belstaff
KSh 13,500.00
Adweek Copywriting Handbook – The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
KSh 3,800.00
Hidden Persuasion
KSh 3,950.00
Persuasion in Society
KSh 17,100.00
Saving America's Amazon
KSh 7,650.00
Building Iconic Brands
KSh 30,950.00
Business to Business Marketing
KSh 13,600.00
In Pursuit of Freedom
KSh 6,300.00
In Pursuit of Freedom
KSh 26,700.00
Graphis Advertising Annual 2026
KSh 13,500.00
Building Iconic Brands
KSh 7,900.00
More by Marcel Danesi
Global Linguistics
KSh 5,750.00
Global Linguistics
KSh 24,550.00
Semiotics in Language Education
KSh 19,000.00
Forms of Meaning
KSh 24,050.00
Ahmes’ Legacy
KSh 16,200.00
Of Cigarettes, High Heels, and Other Interesting Things
KSh 7,200.00
Messages, Signs, and Meaning
KSh 9,250.00
Learning and Teaching Mathematics in The Global Village
KSh 8,100.00
Poetic Logic and the Origins of the Mathematical Imagination
KSh 19,800.00
Language and Mathematics
KSh 29,600.00
Generative AI and the Nature of Creativity
KSh 22,500.00
Persuasive Signs
KSh 8,900.00
