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Why People (Don't) Buy

By: Amitav Chakravarti (Author) , Manoj Thomas (Author)

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Ksh 6,500.00

Format: Hardback or Cased Book

ISBN-13: 9781137466679

Publisher: Palgrave Macmillan

Publication Date: May 15th, 2015

Weight: 428 grams

Dimension: 22.80 x 14.40 x 2.10 cms

Category: Market research

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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