Why People (Don’t) Buy : The Go and Stop Signals
Book Details
Format
Hardback or Cased Book
ISBN-10
1137466677
ISBN-13
9781137466679
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 2015
Print length
223 Pages
Weight
428 grams
Dimensions
22.80 x 14.40 x 2.10 cms
Product Classification:
Market research
Ksh 5,950.00
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Get Why People (Don’t) Buy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
