Book Details
Format
Paperback / Softback
ISBN-10
1349499870
ISBN-13
9781349499878
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2016
Print length
223 Pages
Weight
308 grams
Dimensions
21.40 x 13.80 x 1.70 cms
Product Classification:
Sales & marketingMarket researchOrganizational theory & behaviour
Ksh 5,950.00
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ''GO-STOP Signal Framework'', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Get Why People (Don’t) Buy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
