Book Details
Format
Paperback / Softback
ISBN-10
1416595244
ISBN-13
9781416595243
Edition
Updated, Revised ed.
Publisher
Simon & Schuster
Imprint
Simon & Schuster
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 30th, 2008
Print length
320 Pages
Weight
260 grams
Dimensions
21.20 x 14.10 x 2.00 cms
Ksh 3,800.00
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Synopsis coming soon.......
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Get Why We Buy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Simon & Schuster and it has pages.
