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Why We Love
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Why We Love : The Nature and Chemistry of Romantic Love

Book Details

Format Paperback / Softback
ISBN-10 0805077960
ISBN-13 9780805077964
Publisher Henry Holt and Co.
Imprint Holt Paperbacks
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 2nd, 2005
Print length 320 Pages
Weight 296 grams
Dimensions 20.90 x 16.90 x 2.40 cms
Product Classification: Cognition & cognitive psychology
Ksh 3,800.00
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"If you want flashes and particular experiences of romantic love, read novels. If you want to understand this central quality of human nature to its roots, read Why We Love."
Edward O. Wilson

In Why We Love, renowned anthropologist Helen Fisher offers a new map of the phenomenon of love—from its origins in the brain to the thrilling havoc it creates in our bodies and behavior. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher proved what psychologists had until recently only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. This sweeping new book uses this data to argue that romantic passion is hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger.

Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we love—and how to keep love alive.

"If you want flashes and particular experiences of romantic love, read novels. If you want to understand this central quality of human nature to its roots, read Why We Love."
-Edward O. Wilson

In Why We Love, renowned anthropologist Helen Fisher offers a new map of the phenomenon of love-from its origins in the brain to the thrilling havoc it creates in our bodies and behavior. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher proved what psychologists had until recently only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. This sweeping new book uses this data to argue that romantic passion is hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger.

Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we love-and how to keep love alive.


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