Book Details
Format
Hardback or Cased Book
ISBN-10
1433108984
ISBN-13
9781433108983
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 10th, 2011
Print length
282 Pages
Weight
528 grams
Dimensions
15.70 x 23.20 x 2.20 cms
Ksh 18,450.00
Manufactured on Demand
Delivery in 29 days
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Secure
Quality
Fast
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal.
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
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