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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

By: Sean Moffitt (Author) , Mike Dover (Author) , Don Tapscott (Author)

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Ksh 6,800.00

Format: Hardback or Cased Book

ISBN-13: 9780071749275

Publisher: McGraw-Hill Education - Europe

Publication Date: Jan 16th, 2011

Weight: 628 grams

Dimension: 23.50 x 15.70 x 2.70 cms

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Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.

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